I recently discovered a great example of somebody creating a business by providing a solution to an issue that so many people have. And yet, the way they’ve solved this issue is unique and not something I ever thought of.
I have never once thought, “I wish someone would create an app that translates my voicemail messages into a text message.” But I certainly have had the issue where I’ve thought “there’s got to be a better way because I keep forgetting about these voicemail messages.”
Missed calls resulting in voice messages have become the bane of many, but particularly small business owners who are often unavailable to take calls and have no one else to answer them. Think tradespeople and professionals in service-based businesses like bookkeepers and business coaches, like me and my clients, to name a few.
It’s a huge pain point for many. It’s been the subject of many conversations I’ve been a part of, and I know of some people whose voicemail greetings say not to leave a message, that they don’t check them, and to text them instead.
But now Vxt has felt our collective pain and come to our rescue with a solution for us, and in doing so created themselves a unique and well-received business.
Vxt is a new app which lives on your phone with all your other apps. Instead of someone leaving you a voicemail with your telco message service, the voicemail diverts to your Vxt app and, here’s where the beauty lies, the app transcribes the message. Vxt translates voice messages into text messages. They call it visual voicemail.
So instead of having to call your voicemail, it’s all on your phone app. The voice message, and the transcription of that voice message. It’s a massive time-saver, especially if you get a lot of missed calls resulting in voice messages.
Missed calls and voicemails can happen when I’m with a client or when I’m driving. These two activities make up a large part of my day so the likelihood of me answering my phone is actually quite slim.
When someone leaves a voicemail, I get a text message to say it’s there, but I often don’t pick it up right away. I’m usually back to back with appointments and don’t have time to go through the process of phoning voicemail. You know, press 1 to listen to your messages, press 1 to listen to your new messages, press 5 to delete etc. It’s time-consuming.
Nor do I have time to deal with the resulting message at that time, or the pen and paper to write it down. If I do write it down there’s a good chance it’s on the back of a random receipt in my car, or a notebook that I promptly close and forget all about.
If you’re anything like me you can go for a week, or even two, forgetting to check that voice message. The notification disappears until someone else calls and leaves a message and then I’m like, “Oh my God. There’s that other message I received two weeks ago. Whoops.”
With Vxt I can see at a glance what the message is, I can hear it played back if I need to. If its urgent I can deal with it straight away. If not, I have it right there to deal with later, and at least I’ve actually listened to it or read it.
As one of my clients, Haley Wilson from My Two Cents, said, it’s a game-changer and has changed her life.
This is a really good example of someone creating a business out of something that is a real pain point for a lot of people. Of looking at the issue and considering what would be a better way. And then making it happen.
As an aside, the other point worth mentioning in this story is that I discovered this app through an online networking group. Which reiterates the importance of networking as a marketing strategy. One of the owners of this new app posted about it in the group, resulting in a huge and immediate uptake.
What are common pain points that people in your industry face, and does your business have a way to alleviate those? Where can you spread the word about what you do and the pain points you alleviate?